NordicFuzzCon Vendor Spaces

Where can you sell your merchandise at NordicFuzzCon? This table offers a quick overview of the different vendor spaces at NordicFuzzCon.

Details on the locations and times of each vendor space can be found in the official Schedule closer to the actual convention dates.

Vendor Rules and Policies

The following rules and policies apply to ALL vendors in ALL vendor spaces at NordicFuzzCon, unless specified otherwise.

Glossary of Terms

Approved, Approved Dealer/Vendor:

For vendor spaces that curate their participants, an approved vendor is one who has passed curation and is invited to participate in the vendor space they applied for, for that year.

Artist:

In this guide, an “Artist” specifically refers to an attendee hosting a table in the Artist Alley. Artists are not permitted assistants (with some exceptions, such as accessibility needs).

Closed, Closed Hours:

The hours that a given vendor space is closed to EVERYONE, with the exception of security staff and any NFC or venue staff as needed.

Dealers’ Den Staff:

STEW members (see definition below) who oversee the Dealers’ Den and Artist Alley.

Dealership:

A person or business who is approved to host a table and sell within the Dealers’ Den. A Dealership includes all registered dealer assistants.

Hosting, to host:

The act of being present at your table during open hours, managing sales and (if applicable) completing commission orders.

Lead, Deputy:

The head of, or assistant to, a given department. For example, the Dealers’ Den Lead is the head of the Dealers’ Den department, which oversees the Dealers’ Den and Artist Alley spaces.

No Show:

The status marked on an approved dealership that cancels their participation 29 days or less before the first day of vending, OR does not arrive to setup by 1 hour before Open Hours of the first day of vending, and has also not contacted Dealers’ Den Staff concerning their delays or inability to participate. No Show dealerships are not eligible to participate the following year.

Open House:

A special, one-day event at the Clarion where convention spaces such as the Artist Alley are open to the public (all ages), and when restrictions on the display or sale of certain content or products may apply.

Open, Open Hours:

The hours that a given vendor space is open to customers and sales may take place.

Proxy, proxies:

An assistant or representative sent to host a table on the vendor’s behalf for the full duration of the convention, while the vendor themself is absent.

STEW:

An acronym short for “STaff” and “crEW,” referring to official NordicFuzzCon personnel.

“Table” or “Booth”:

The total space a given vendor is granted to use during their permitted time and at their permitted vendor area at NordicFuzzCon. While some dealerships may be granted more than one physical table in the Dealers’ Den, when referring to their vending space, the singular term “table” may be used.

Vendor:

A person or business conducting sales at NordicFuzzCon within the Dealers’ Den, Artist Alley and Night Market specifically.

Vendor Hours:

The hours that a given vendor space is closed to customers, but open to vendors in order to setup, teardown, or otherwise manage their tables.

Waitlist:

A list of applicants to a curated vendor space who were not initially accepted to participate, but may be invited to join if a table becomes available.

Withdrawn:

The status marked on an application or approved dealership if that dealership cancels their participation, or does not purchase their ticket nor contact us before the registration deadline. Withdrawn applications cannot participate in the current edition, but are welcome to apply in the next and any future editions of NordicFuzzCon.

Participation, Payments, and Refunds

• The RoC is valid for all commercial venues referenced in this Guide.
• NordicFuzzCon cannot offer refunds for paid tickets or tables. Transferring a paid table to a vendor on the waitlist is only done at Dealers’ Den Staff discretion.
• It is not possible to “roll over” payment for a table from one year to the following year, outside of exceptional circumstances, at Dealers’ Den Staff discretion only.
• We do not allow proxies, with rare exceptions (email us or Open a support ticket if you have questions about using a proxy). If a table represents a collective of artists, at least 1 artist from the collective must be present.
• You are responsible for informing yourself of the legality of your commercial pursuits. Whatever choice you make, you make at your own risk. NordicFuzzCon shall not accept any liability for your commercial ventures.

Vending at Your Table

Provided Furnishings

• NordicFuzzCon provides certain furnishings for its vendors, such as tables, chairs, etc. Vendors will be informed of what furnishings are provided in a given vendor space when they apply and/or in their acceptance emails.
• Vendors are expected to return ALL furnishings in the same condition and quantity that they were received.
• Vendors must alert Dealers’ Den Staff immediately if any stains, cracks, scrapes, dents, or breaks are observed in their borrowed furnishings at any time during the convention.

Power and Lights

• NordicFuzzCon will make its best efforts to provide lighting to all vendor spaces, and power outlets near vendor tables. That said, we currently cannot guarantee power for each table, and lighting may vary in different corners of each space.
• We highly recommend that all vendors bring their own batteries and lights to adequately illuminate their displays and charge their devices.
• It is the sole responsibility of the Vendor to ensure that all electrical devices and batteries are in good working order. Any electrical device found to be technically defective or improperly installed, repaired, or changed from its original purchase condition may be confiscated.
• Any device that produces an open flame or excessive heat is not allowed.

Display and Use of Space

• Vendors must ensure that their tables are organized in a manner that ensures there are no tripping and no fire hazards. Dealers’ Den Staff have final say whether or not something is considered unsafe, and Vendors must respect and act upon requests from Dealers’ Den Staff to adjust their tables if need be. Vendors are also expected to ensure materials they use for their booth setup are sufficiently fire-safe.
• Any tablecloths not provided by the venue that a vendor uses in their display must meet B1 fire safety standards.
• Nothing on, behind, or over your table can encroach into your neighbor’s space. This includes the bases of backdrops or other stands, any hanging garlands or decorative items, any merchandise items, etc.
• You cannot bother your neighbors or attendees with loud sounds or any music, strong scents, or flashing/blinking lights. If you are selling music, bring headphones for customers to sample privately (it is advised to also bring wipes or other means of sanitising headphones between each customers’ use).

The following rules apply to adult-themed or sensitive items that are not appropriate for a general audience:

• Any items that are not appropriate for a general audience, when made for sale in the Dealers’ Den or Artist Alley, must be censored or covered in a closed binder or other container labeled in such a way that attendees can easily understand that it is intended for mature audiences. Dealers’ Den Staff have final say whether or not something should be covered, and vendors must respect Dealers’ Den Staff requests to cover or remove certain items.
• Any items that are not appropriate for a general audience, when sold, MUST be sold with an opaque bag or container.
• ALL items that are not appropriate for a general audience MUST be removed from the Artist Alley during the Open House (see convention schedule). Such items cannot be displayed, sold, traded, distributed, or advertised in the Artist Alley during the Open House.

Rules on Merchandise

• All items and services sold and offered in the Dealers’ Den need to comply with Swedish law.
• We do not allow designs made with AI. Tools such as Photoshop’s generative fill are permitted within moderation, but our Dealer’s Den is meant to showcase and celebrate the real skills of real creators. Applications for vendors selling AI-generated designs will be denied.
• No resellers: Our Dealer’s Den focuses on vendors who have designed their own products or crafted their own creations themselves. Vendors may outsource production of their merchandise, but we do not permit vendors who purchase the creations of others to then resell in our Dealer’s Den (this includes printing 3D printed sculptures or toys, or casting resin molds, that the vendor themselves did not design or significantly modify).
• Selling food or drink is not allowed.
• Dealers are allowed to sell copyrighted material (“fanart”) as long as they have the proper license. However, only a small minority of your wares may be of licensed material.
• It is prohibited to sell and display anything pertaining to inappropriate themes, taxidermy (leather goods are accepted), and symbols that represent prohibited organisations or promote hate, discrimination, harassment, violence or harassment of other people based on race, ethnicity, gender identity, religion, age, sexual orientation, or nationality.
• If you are asked by Dealers’ Den Staff to remove certain items or merchandise from your table (for any reason), you will have 20 minutes to clear these items from your table. If you do not comply, you may be asked to clear your entire table.

Raffle, Lottery, and Chance Guidelines

If you’d like to sell “mystery” or luck-of-the-draw items, here’s some information that might help you out…

• Mystery bags, gatcha, capsule machines: It is important that the customer knows what items they have a chance to gain before making their selection, and what they receive is equal or greater in value to what they paid. For example, you could sell a “mystery pin bag” that offers one of five pin designs, provided that the customer can see all five pin designs possible before making their purchase, and that the customer gets at least one pin in their bag. Their bag could include a chance to receive a bonus item like a sticker or print, but it must at least include the one pin that they paid for.
• Raffles and Lotteries: Any raffles or lotteries must be for your own merchandise and managed by your own business, provided that entry into the lottery is completely free. You cannot sell lottery tickets of any kind.

Teardown

• Do NOT tear down your table during Open Hours. You may tidy up behind your table, but all customer-facing merchandise and display items must remain in place during Open Hours (unless you wish to indicate that an item is no longer available for sale, or Dealers’ Den Staff have asked you to remove an item or adjust your display). Alert Dealers’ Den Staff if you have an emergency requiring early teardown of your table. Early tear down without Dealers’ Den Staff approval may be factored negatively when considering your participation the following year.
• Leave your borrowed furnishings (table, tablecloth, chairs) at your assigned space after you teardown, unless directed otherwise by Dealers’ Den Staff.
• Please stack clean, dry cardboard at indicated places during teardown instead of putting it in the rubbish bins.

Table Forfeiture

• If you are asked to clear your entire table for any reason (before normal teardown hours), you will have 1 hour to clear your table, after which Dealers’ Den Staff, security, and other authorized personnel reserve the right to clear your table and remove your items on your behalf. If you have a disability or other circumstance that will delay the removal of items or of your entire table as requested, inform staff immediately for additional assistance and, at Dealers’ Den Staff discretion only, revised removal timelines. If you fail to clear your table within the time allotted or are uncooperative, Dealers’ Den Staff or other authorized personnel may remove your items from the table. The persons moving your items will make a good faith effort neither to lose nor damage any items moved. The persons moving your items accept no responsibility for loss or damage except for intentional damaging actions.
• Tables which are cleared may be reassigned to other vendors at the discretion of Dealers’ Den staff only.

Security

• NordicFuzzCon STEW will work to secure all vendor spaces during Open, Vendor, and Closed Hours; However, NordicFuzzCon STEW are not liable for any theft or damage to your property.
• We strongly recommend that you take any important items with you after Vendor Hours, such as your passport, wallet, cash box, card reader machines, etc.

Wi-Fi

• When possible, NordicFuzzCon will provide Wi-Fi for vendors, separate from other Wi-Fi networks. Details on how to connect are usually delivered at the convention.
• Vendor Wi-Fi is intended to be used for processing payments, emails and chat messaging, and sharing relevant and necessary files such as reference sheets for commissions.
• Use of the Wi-Fi for illegal downloads or any illegal activity is prohibited. Avoid excessively large file sizes and streaming.

Marketing and Publications

• Authorized NordicFuzzCon STEW may take photos of vendor spaces and use them for marketing purposes. Refer to our Rules of Conduct for details on our photography policy.
• NordicFuzzCon will do our best to publish submitted vendor information correctly; However, we assume no liability for misspellings or incorrect information, and all publications are offered as-is.
• You are responsible for sending us your vendor information on time (when requested), and you are responsible for the spelling and image quality of anything submitted. Placeholder text or images may be used when vendor information is absent or inappropriate for publication.

Communications

• NordicFuzzCon Dealers’ Den Staff may host a chat group for vendors, and this chat group may be open to those participating in vendor spaces or not. This chat group is not a guaranteed offering from NordicFuzzCon, and is only offered as a bonus to allow vendors to get real-time updates and answers to their questions, and to chat with other vendors. It is not a requirement to join or participate in any chat group.
• Those participating in chat groups hosted by NordicFuzzCon Dealers’ Den Staff are asked to abide by all rules pertaining to chat participation. Dealers’ Den Staff may mute or remove members, temporarily or permanently, at their discretion, if deemed necessary for the harmony and utility of the group.
• Important information will always be sent directly via email to participating vendors (except Artist Alley, for which all important information is available in print, or via Dealers’ Den Staff, on-site), and/or be available on the official NordicFuzzCon website.
• Do NOT use chat apps, phone calls or texts, or any other ephemeral or personal outlet to contact NordicFuzzCon Dealers’ Den Staff concerning your participation as a vendor (for example, to inform us that you’re cancelling your table or that you’ll be late for setup). Always use email to our official email accounts or open a support ticket. Dealers’ Den Staff may not count personal messages as proof that you’ve contacted us on time concerning your participation.
• Please do not contact Dealers’ Den Staff to ask if tables have become available. We will reach out to vendors on our Waitlist or choose other means of contacting eligible vendors and offering table space at Dealers’ Den Staff discretion.

Dealers’ Den - Additional Policies

In addition to the general Vendor rules and policies above, the following policies apply to the Dealers’ Den.

Dealership Assistants, Badge Use

• Each Dealership may have a maximum of two (2) assistants. Each dealership will be granted two (2) dealership-specific assistant badges which the primary dealer can hand out to any registered and paid attendee that they wish to be their assistant.
• STEW reserve the right to revoke any Dealership Assistant badge at their discretion.
• Improper use of ANY Dealership badge, such as sharing these badges with attendees who have no association with any dealership in order to skip queue lines or access convention or vendor spaces, will result in these badges being revoked, and may impact the dealership’s eligibility to participate in future editions.

Display Height Restrictions

• There is no specific height limit for displays; However, you must be able to demonstrate that your display (of any height) is secure.
• Dealers’ Den staff may ask you to remove items that pose a tripping or falling hazard.

Waitlist

• If you qualify for the Dealers’ Den but aren’t offered a table, we will put you on our Waitlist.
• If a spot within the Dealers’ Den opens up and we are able to offer it to you, we will reach out to you via the same email you used during your application.
• If offered a table in this manner, you will have 2 business days to respond to confirm that you’d like to accept the offer unless specified otherwise. If we don’t hear from you before then, you will be added back to the Waitlist, and we’ll offer the spot to the next person on the Waitlist.
• Refusing an offered table has no negative impact on your application for future events.
• If you accept an offered table, you will have 7 business days to register and pay your ticket to attend the convention and pay for your table from the date that the table fee is added to your registration. Contact the Dealers’ Den team immediately if you encounter issues with obtaining a ticket and/or paying for the table on time. If you don’t pay for the offered table on time, you may be added back to the Waitlist and your spot offered to the next person on the Waitlist.
• For Dealers’ Den tables that become available during or just a few days before the convention, it is at the discretion of the Dealers’ Den team if and how these tables are allocated to other vendors. We will aim to offer such spaces to those on our Waitlist as normal; However, given the time constraints, we may choose other methods to fill them (such as giving an existing vendor additional space).

Cancellations

• If you need to cancel your participation in the Dealers’ Den at any time, let Dealers’ Den staff know immediately. There is no penalty for cancelling your table up to 30 days before the first selling date of the Dealers’ Den. Once you confirm your cancellation, your application will be marked as “Withdrawn”, your table will be offered to someone on the Waitlist, and you will no longer be able to participate for that year. You will be welcome to apply again the following year.
• If you do not inform us that you’d like to cancel your table until 29 days or less before the first selling date of the Dealers’ Den, and you do not arrive in time to set up and participate in the Dealers’ Den, you may be marked as a “no show.”

No Responses, No Shows

• Approved dealerships will be informed of the deadline to obtain their ticket to attend NordicFuzzCon in their acceptance email. If a dealership does not obtain their ticket to attend by this deadline, and does not contact us to resolve this within 5 business days after this deadline, Dealers’ Den staff may consider their acceptance notice as ignored, mark their application as “withdrawn,” and offer their space to another dealership on the Waitlist.
• If an approved dealership does not arrive to set up their table by 1 hour before Open Hours of the first day of sales, and they have not contacted the Dealers' Den team about their delays, then the Dealers’ Den staff may consider their table abandoned and mark their participation as “no show.” Dealers’ Den staff may offer this space to another dealership at their discretion only.
• “No shows” are not eligible to participate the following year.

Artist Alley - Additional Policies

In addition to the general Vendor rules and policies above, the following policies apply to the Artist Alley.

Hosting Your Table

• The Artist Alley has two sessions each day: A morning and an afternoon session. Artists who are granted a table during the morning session are welcome to continue hosting their table for the afternoon session.
• Artists are required to host their table for the entire session(s) they’ve chosen. Breaks must be limited to no more than 30 minutes (Please inform Dealers’ Den Staff of any emergencies, we’re happy to help!).
• Artists who are granted a table for the morning session are required to inform staff if they wish to continue hosting their table for the afternoon session. Please do so no later than 15 minutes before the close of the morning session.
• Artists who hosted a table in the morning session, and wish to continue hosting for the afternoon session, may leave their tables for the entire break time between sessions. Please note that we cannot guarantee that attendees will be fully emptied out of the room, or that the room will be monitored by Dealers’ Den Staff, during this time.

Offering Commissions

• All artists are required to offer at least one (1) commission type while hosting their table in the Artist Alley.
• Artists can decide what type of commission to offer, how many, and if they want to accept “take-home” commissions to work on after the convention is over.
• If an Artist’s commission queue has closed, they are permitted to use their remaining hosting time at their tables to continue selling other items and working on their owed commissions.

Display Height Restrictions

Limit the height of all display items to no higher than 50cm from the top of the table.

Queuing, Setup, and Teardown

• Do not queue to participate in the Artist Alley more than 1 hour before the start of the session you wish to join. Artists queuing or loitering in front of the Artist Alley earlier than 1 hour before session start are disqualified from participating in that session.
• Artists without a table may present themselves any time during Artist Alley Open Hours to see if a table is available for them to host. Please refer to the Artist Alley Help Desk for assistance. Please do not ask more than once per hour if a table has become available.
• Artists will have 15 minutes to set up before their session, and 15 minutes to teardown after the session is over. Artists may be given more time for setup and/or teardown depending on room and Dealers’ Den Staff availability, at Dealers’ Den Staff discretion only.

Curation Guide

The Dealers’ Den is a curated space, meaning that interested vendors must apply and be selected by a jury. The jury considers the following factors during curation:

• Correct, On-Time Application: We cannot consider applications that aren’t submitted on time or that are missing some of the requested information. We cannot curate from portfolios that are missing information we need, hidden behind logins, or otherwise inaccessible to us. Due to time and staffing constraints, we cannot reach out to individual applicants after they’ve submitted their application to inform them that their portfolio website can’t be accessed or that other information is missing, so it’s vital that all applicants check and double-check their own application before submitting it.
• Attendee Delight: NordicFuzzCon is a convention intended to bring together thousands of furries from around the world to socialize, celebrate the fandom, learn things, and above all… have fun! Our Dealers’ Den should be an engaging attraction that meets the needs and wants of attendees, and may even introduce them to something new. We’re looking for products, art styles, and table displays that will absolutely delight our attendees.
• Quality: Your products should be well-designed and well-produced.
• Quantity: You should be able to bring enough products for an event that expects 6000+ attendees. You might not sell everything, of course, but we should see enough items in your portfolio to support vending at an event of our size, appropriate to the type of items being sold (in other words, we don’t expect you to bring 100s of one-of-a-kind fursuits or handforged jewelry, as we understand the scale of the materials and time involved in crafts such as these is quite different from bulk-produced goods).
• Variety: We’re looking for vendors that appeal to as many interests and needs of our attendees as possible! We welcome, and encourage, a wide range in goods for our attendees, from the simplest stickers to the most elaborate premade fursuits. Clothing, fursuits, housewares, sculptures, books, games, toys, collectables, costuming, artwork… the more variety our den has, the more everyone can find something they like! While we have no specific percentage goal of new vs returning vendors, we do aim to ensure that attendees are able to discover new creators each year.

There is a lot of demand on vendor space at NordicFuzzCon, with the number of applications growing each year. Sometimes, a perfectly qualified candidate might not get selected simply due to limits on the total number of vendors we can accommodate. Given two equally qualified candidates, the following may (keyword: may…) help in selecting one over the other:

• Locality: While NordicFuzzCon is an international convention, we have a fantastic partnership with our local community, and we aim to include local artists and crafters (based in Sweden or nearby) even as we grow in global popularity, when possible.
• Prior or Current Volunteer Work: NordicFuzzCon is 100% volunteer-run, and that includes artists creating original art and designs for our theming, marketing, and publications. We aim to acknowledge the efforts of creators who help bring NordicFuzzCon to life when curating vendors, when possible.
• Flexibility in Table Space: We encourage all applicants to request whatever amount of table space they feel is best for them. That said, our space is limited, and selecting more table size options as a suitable “backup” may help us include you in our Dealers’ Den a given year. Be aware that it is a real possibility that you may be granted one of your backup table size options instead of your preferred size, so never select any option as a backup if it’s truly not suitable for you.

Portfolio Guide

Applying to certain vendor spaces, such as the Dealers’ Den, requires submitting one (1), and ONLY one, portfolio link. The application page for each vendor space (published on the NordicFuzzCon website closer to when applications open) will have more specific information on if a portfolio is required or not. Here’s a guide on what kinds of portfolios we accept, what you should include, and how to make a great impression.

Acceptable Formats

We strongly prefer single web pages for your portfolio, with all relevant information contained on the same page and not requiring us to navigate to other pages, links, or websites. You risk having us miss seeing some of your work if you spread it across multiple web pages or links!

We will accept:

• Single web page (all images and content on the same page)
• .pdf documents
• .zip files
• Links to Google Drive folders, DropBox folders, or similar spaces where multiple images can be viewed at once without needing to log in
• Dedicated portfolio folders on gallery sites, such as FurAffinity or DeviantArt, provided that the gallery does not require a login to view

Follow these limits for all portfolio types:

• No more than 50 total images
• No more than 10 pages long (for PDFs)
• Maximum 10MB or less (for PDF or .zip downloads)

✅ What to Include

An important thing to keep in mind when preparing your portfolio is that, due to the growing volume of applications, we may only have 2-3 minutes to review each one. Explaining who you are and what you do quickly, and keeping all important information on one web page or document , helps us give you a fair review no matter how many applications we have.

Here’s what to include in your portfolio:

• A brief description of who you are and what you make
• A list or summary of the items you typically sell
• Photos of your table display (The way your table looks is a major factor in attendee delight. Show off your unique branding, clear labels and organised merchandise, and whatever other fun additions that make your table appealing!)
• Photos of your merchandise
• Optional: Any other images of your artwork and your creative process

You are of course welcome to include links to your social media, online shop, or other links in your portfolio; However, we still require that all important information be available on one page or within one document or folder without requiring us to navigate to other websites.

❌ What to Avoid

With the large volume of applications to review, the biggest mistake applicants make is having things in their portfolio that leave us confused or that slow down our review process.

Here’s some things to avoid in your portfolio:

• Large file downloads (keep the total file size under 10MB)
• Content blocked by a login requirement (Instagram, Twitter/X, etc.)
• Linktrees or other generic landing pages with no content other than a list of links
• So many images or .PDF pages that it takes too much time to review, or makes it unclear what you intend to bring to NordicFuzzCon (limit to a maximum of 50 total images and 10 total document pages)
• So few images we can’t understand or have confidence in what you’ll be bringing (aim for a minimum 10 images)
• Items or art styles that don’t appear to be coming from the same artist or brand without an explanation as to why
• Too few original designs and ideas; We do NOT view fan art in your portfolio negatively, but we’d like to see enough original designs to feel confident that you can fill the majority of your table with your own unique creations.

Staying Updated

To learn when applications open for the Dealers’ Den, or when information on participating in our other vendor spaces is updated, we recommend that you follow NordicFuzzCon’s social media channels (links to which are available in the footer at the bottom of this page).

You can also Open a support ticket with the appropriate department if you’re concerned about missing a deadline or have other questions.